Today is Thursday, 9th February 2012

Posts Tagged ‘education’

A VALUABLE way to position yourself as the expert

In a market full of opportunity why do agents think it is o.k. to devalue themselves? It’s like folding a pair of aces against a hand of unmatched low cards. What I’m getting at here is that I see so many agents out there lowering there commission rate as a way to “get” business. Well all this shows me is that they don;t really “get” it at all. And what it shows consumers is “this guy has low value and I’ll probably be able to walk all over him”. Even worse, it almost invites a barrage of complaint calls to your cell phone as their home sits on the market and they inevitably place blame on your “incompetence”. Trust me-when you lower your own standards about what you will accept as a fair fee for your services you also lower the respect you’ll get from your clients. When you start off with a lack of trust you end up with nothing but headaches. Watch this video and I’ll explain more…



Forget Ridiculous “Universal Call Scripts”!

I was taught for many years by a popular trainer to use what he called his “universal call script”. What a load of pure GARBAGE that was! Sure, I set TONS of appointments. Problem was: They were never SOLID appointments. The script asked “would you rather buy or sell first?” Well no sh*t sherlock! If they were calling about my home selling ad of course they wanted to sell first. I sounded like an idiot. But he just said “let them go the direction they are most comfortable”. Man does this CRAP their selling to blind fools get under my skin! Listen, if I was as weak as well water as apparently many of the people he must coach must be then I would be afraid to ask for the sale, which is just basic selling 101-heck it’s even biblical “Ask & Ye Shall Receive”. When I set these weak appointments many of them were blown before I got there. They either met a REAL salesperson who signed them up before I got the chance and then I got the dreaded cancellation call OR if I sent one of my agents to close them down it was just plain difficult because my “set up” was totally absent form the initial conversation. Listen-if you’re too scared to speak to clients and ask for a sale then you should probably go grab your real estate license and rip it into a million pieces right now and quit reading. But if you want to instantly send your closing ration through the roof without any silly tricks or big “pre-listing packages” then watch the video and I’ll explain how I do it with nothing more than a pen and paper.



Who Else Wants to be the Envy of Other agents?!

You know, sometimes when you’re on to something you’re REALLY on to something. I am always amazed not only at the shear number of home seller clients who call me to learn about my system but sometimes at the KIND of people who call. Lately, the word has spread to local real estate agents who are having trouble selling their own homes and want something better. Watch the video to see what I mean….gotta love it!



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