Today is Saturday, 19th May 2012

Dropping Prices Does NOT Sell Homes in this Market!

Last Updated on Saturday, 30 May 2009 08:00 Written by Mike Costigan Tuesday, 8 January 2008 09:45

One of the biggest mind shifts we teach you in the Cash on Demand system is that the old “drop the price and pray it works” routine is old news. As an owner of a foreclosure company myself, I can tell you with 100% certainty that unless your sellers are willing to let their homes go for 60 cents on the dollar then you cannot compete in the race for the bottom price game today. You will lose. You really need to shift your focus on presentation of your property. I’ve seen so many homes beat out so many less expensive homes in THIS market purely as a result of outstanding presentation. Watch the video below now and learn more…

How I Sell Hundreds of Homes with Video

Last Updated on Saturday, 30 May 2009 08:02 Written by Mike Costigan Saturday, 8 December 2007 06:53

Pay close attention-you are actually viewing one of the best new tools in real estate right now! I am so amazed at the power of internet video that I could kick myself for not using it sooner. Listen, this is one of those little “stay 5 steps in front of your competitors” innovations that you really need to get moving with now. I have so many lay down appointments it would absolutely blow your mind. At first, my reservations about using video were mostly about thinking this was hard. Well I”m telling you that even the most technically challenged person can set up and easily use a blog to boost their business. When you join C.O.D we teach you exactly how to do it and we show you what tools you’ll need and where to get them. You’ll literally be up and running in a day or two. Watch this video and see how my blog made me a few thousand dollars in the first 2 days of using it!

WARNING! Not Using this in Business can Cost You Thousands!

Last Updated on Saturday, 30 May 2009 08:04 Written by Mike Costigan Saturday, 17 November 2007 12:38

The internet has really changed the way that both real estate buyers and sellers do research. I see so many real estate agents turning to “blogging” and “podcasting” and other alternative marketing methods and I envy them for being inventive. For a long time I really had no idea what a blog was. It sounded like something with a funny name that was a pain int he butt to implement. Well, I was WRONG! There you have it – not often you’ll get that admission out of me. Not only is it easy but it is a TON of fun and more importantly, it is HIGHLY profitable. I decided that I was going to “1 up” the competition out there in the real estate blogging world and add video. Wow! what a SMART move that was! It’s almost as if attentive viewers sit down in front of their computers and watch “Mike TV” and then call me to list their homes when they’re ready because they already see me as the expert. I could go on and on about how my video blog is a welcome addition to my innovative marketing arsenal but I think I’ll just let you see for your self. Watch this video and discover how a video blog can make selling real estate easy.

A Secret Real Estate Client Management Trick

Last Updated on Saturday, 30 May 2009 08:05 Written by Mike Costigan Tuesday, 2 October 2007 09:32

You’ve probably heard different sides of the argument about technology replacing people. I have often wavered on my opinion of this myself but in certain applications I am 100% for the computer! You may or may not know of the volume of listings that I handle so I’ll tell you. I personally handle about 400 listing clients at any given time in my business. Now while that may blow your mind, consider the fact that my partner Rhonda Duffy handles over 900 at any given time in her real estate business. There are many times in my career where I know that I would have though “there is NO WAY” that I could possibly manage all of those sellers. But not today. I use a really easy to implement tool that serves my clients and slashes the number of unnecessary calls to my client support staff. Watch the video and see how Rhonda and I both do it.

Handling “Fires” in Your Real Estate Business.

Last Updated on Saturday, 30 May 2009 08:07 Written by Mike Costigan Saturday, 8 September 2007 09:32

Oh this one’s so simple you may have a hard time believing it. For 15 years I operated my real estate system with promises and b.s. flying pretty much by the seat of my pants. And i WONDERED why clients kept calling me asking “WHAT are you doing to sell my home.”. Weird thing is that it used to really aggravate me . “Do these people think I’m just sitting on my butt”-YES THEY DO! Why? Because I never gave them anything in writing to tell them otherwise. Think about this. scenario: An agent walks into a listing appointment. The sales pitch begins about “how great I am”. The sellers are all smiles thinking the king or queen bee of real estate has magically found her way into their living room and now all they need to do is sign on the dotted line and “poof” their home selling worries are over. Now a month or so goes by and the house has not sold. The sellers are now just a bit concerned about things not “happening”. They lay awake at night looking at each other and saying “I wonder what the heck SHE is doing to sell this house.” They jump up the next morning and the agent is in for an earful. Hey, this happens all the time. Then the agent ends up in a combative phone call trying to defend herself and going through a whole laundry list of garbage trying to resell them on her abilities. This can all be so EASILY avoided if you set expectations for both parties right up front and in writing. Check out the video and you’ll see what I am talking about.

Forget Ridiculous “Universal Call Scripts”!

Last Updated on Saturday, 30 May 2009 08:08 Written by Mike Costigan Friday, 17 August 2007 06:12

I was taught for many years by a popular trainer to use what he called his “universal call script”. What a load of pure GARBAGE that was! Sure, I set TONS of appointments. Problem was: They were never SOLID appointments. The script asked “would you rather buy or sell first?” Well no sh*t sherlock! If they were calling about my home selling ad of course they wanted to sell first. I sounded like an idiot. But he just said “let them go the direction they are most comfortable”. Man does this CRAP their selling to blind fools get under my skin! Listen, if I was as weak as well water as apparently many of the people he must coach must be then I would be afraid to ask for the sale, which is just basic selling 101-heck it’s even biblical “Ask & Ye Shall Receive”. When I set these weak appointments many of them were blown before I got there. They either met a REAL salesperson who signed them up before I got the chance and then I got the dreaded cancellation call OR if I sent one of my agents to close them down it was just plain difficult because my “set up” was totally absent form the initial conversation. Listen-if you’re too scared to speak to clients and ask for a sale then you should probably go grab your real estate license and rip it into a million pieces right now and quit reading. But if you want to instantly send your closing ration through the roof without any silly tricks or big “pre-listing packages” then watch the video and I’ll explain how I do it with nothing more than a pen and paper.

Do You REALLY Know Why You Lost that Listing?

Last Updated on Saturday, 30 May 2009 08:09 Written by Mike Costigan Thursday, 19 July 2007 12:54

If you run a team like I do then you’ll already have learned to appreciate the old saying “Excuses are like ________.” In my business I talk to most of the prospective sellers and set the listing appointments for my agents. I have a pretty definitive knowledge of just how many listings we SHOULD have by the end of every week. However, it never fails that several appointments don’t convert and I look to the agents for an explanation. Now while I “trust” my agents, I also am a skeptic-see the old saying above. I call every one of the appointments that my agents don’t immediately convert and boy do the responses from the sellers differ from the excuses of the agents almost every time. It;s a wise practice-TRUST ME-there is NO WAY I would personally spend my time doing this if ti wasn’t. Watch the video to see how I turned an agent excuse into some quick cash.

Who Else Wants to be the Envy of Other agents?!

Last Updated on Saturday, 30 May 2009 08:10 Written by Mike Costigan Saturday, 16 June 2007 06:54

You know, sometimes when you’re on to something you’re REALLY on to something. I am always amazed not only at the shear number of home seller clients who call me to learn about my system but sometimes at the KIND of people who call. Lately, the word has spread to local real estate agents who are having trouble selling their own homes and want something better. Watch the video to see what I mean….gotta love it!

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